TV

Snapple wanted to connect with Gen Z consumers with a campaign that could last for years to come. So we leaned into Gen Z’s ridiculous sense of humor with a new tagline, “ridiculously flavorful”. And imagined a ridiculous New York bodega where everyone and everything is obsessed with Snapple.

CCO - Ryan Lehr CD-Brynn Good. CD-Shiran Teitelbaum CW-Brandon Zach Director - Jeffrey Max, Fatal Farm Agency - Deutsch LA

Brand Platform & Design System

The Snapple brand has been a quirky reflection of pop culture and entertainment. So we created a platform that reflected GenZ’s ridiculous sensibilities. We decided to take inspiration from our flavors,
making everything we do playful, unapologetically over the top, and absurd.

Social

The campaign led to a stream of delightfully ridiculous social content. We expanded the world of the Mmmarket on TikTok using iPhone footage from set, stock imagery, and lo-fi animation.