State Farm + Netflix
When State Farm partnered with Netflix’s Running Point, we saw an opportunity to leverage the cultural buzz around Chet Hanks. So we sent in Jake from State Farm to manage the risk.
ECD: Emily Sander CD: Amanda Burger Copywriter: Sarah Solovy Art Director: Coco Loomis Director: Brian Billow Agency: Highdive
TikTok
Chet Hanks—and the character he plays on Running Point—share a reputation for unpredictable social media behavior. We leaned into this insight with custom TikTok content.