TV

Snapple wanted to connect with Gen Z consumers with a campaign that could last for years to come. So we leaned into Gen Z’s ridiculous sense of humor with a new tagline, “ridiculously flavorful”. And imagined a ridiculous New York bodega where everyone and everything is obsessed with Snapple.

CCO - Ryan Lehr CD-Brynn Good. CD-Shiran Teitelbaum CW-Brandon Zach