The Blockchain Bodega

In Snapple’s world, every block needs a bodega. So we built a bodega on the blockchain.

The Flavorverse Has Spoken

New Snapple Elements got a GenZennial reboot as a refreshing taste of the impossible. So we leveraged GenZennials trust in new age spirituality, our non-traditional media buy and the “all-knowing” algorithm to rename GenZennial's beloved “Universe” into the “Flavorverse” — making each ad a fortune for the flavor you’re destined to try.

Film

Promoted TikToks

Snapchat Lens

Scanning a QR code on each bottle served up an exclusive Snapchat lens.