Dr Pepper Zero Launch

Dr Pepper launched a Zero Sugar soda 16 years after the competition. Instead of shying away from being super late to market, we did what any reasonable marketer would do. We pretended like we’ve been locked in a vault working on it this entire time.

 

 

 

TikTok

We leaned into a TikTok trend and it paid off with 55MM VIEWS, 620K ENGAGEMENTS & 15% CTR