The Coors Light

Bud Light ran a Super Bowl ad attacking Coors Light. So in just one month we created the first smart beer tap handle that monitors Bud Light’s smack talk on TV and social media. For every dis the tap handles lit up, signaling free Coors Light for everyone in the bar.

CDs- Colin Selikow & Travis Parr AD- Rodrigo Bistene CWs- Emily Akins & Fernando Carrion