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Colleen Keesey
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Clio Under 30 Competition

The Brief: Budweiser is donating 175,000 mWh of clean electricity from Budweiser’s own Wind Farm. Budweiser is challenging you to create a campaign that will not only identify where and how to best apply this excess clean electricity, but also how to communicate the bold initiative.

Our Idea: Run polluted Super Bowl ads in cities with the highest carbon footprints.

CW: Brandon Zach